Promotional Products Dont Have to Be Practical: Let Your Personality Shine
When most people think about promotional products, they default to the practical: pens, mugs, tote bags. Useful? Sure. Memorable? Not always. But what if your promotional items didn’t just serve a function—they started a conversation?
Promotional products don’t always need to be a direct extension of your industry. You’re not limited to what you sell or the service you offer. In fact, the best promotional products sometimes have absolutely nothing to do with your core business—and that’s what makes them stand out.
A chiropractor handing out miniature slinkies. A financial advisor giving away stress balls shaped like pigs. A web developer handing out pixelated sunglasses.
These items might seem random at first, but they do something powerful: they grab attention, spark a smile, and invite questions. Suddenly, you’re not just another business card in the pile—you’re the one who made someone laugh or gave them something they kept on their desk.
Today’s customers don’t just want to know what you do—they want to know who you are. Fun, whimsical promo items give people a window into your personality. Are you quirky? Clever? Approachable? Let that shine through. People do business with people they like, and being a little different is a great way to be memorable.
A funny sticker, a pun filed notepad, or even a custom temporary tattoo—these aren’t just giveaways, they’re icebreakers.
The best promotional campaigns are the ones that feel like a conversation. That starts with your brand identity but extends to how you connect with your audience. Think of your promotional products as a friendly nudge that says, “Hey, we might be a good fit.”
And remember: just because it’s fun doesn’t mean it can’t be high quality. A whimsical item with your logo still represents your brand, so make it something you’re proud of.
Action Item: Take 15 minutes this week to brainstorm five fun or unusual promotional product ideas that reflect your brand’s personality, not just your industry. Need help turning those into reality? Let’s talk—I’ll help you create something that gets people talking about you.
4th Pillar: Connecting you with your community.